How ORO LA Became a Multi-Million Dollar Fashion Brand in Two Years by Fueling Shopping on Instagram with “Imagination” – Shopify

“We’re not so much curating content as curating imagination.” —Kevin Dao, ORO Los Angeles Co-Founder and CEO/CCO … A detailed look at the role of Instagram and social in the rise of an ecommerce phenomenon by Aaron Orendorff via Shopify Plus Can a picture build a brand? Can it launch a business? And can it sustain high-volume growth over the long term? For any ecommerce organization investing in Instagram, those are big questions. And even though Instagram is one of the few social networks that genuinely loves products and brands … they...

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